Company Profile >> Marketing
The company's original objective was to develop a range of standard format keypad products that could be sold through an international network of appointed distributors. By early 1988 Keymat Technology products were being sold in the UK through the major mail order electronic component distribution companies RS, Farnell and ElectroSpeed.
With a base in its home market established, the company directed its marketing activities to the building of a European distribution network. Within three years Keymat Technology had appointed fourteen distributors operating in nine countries, covering the major industrial territories of Continental Europe.
In 1990 the marketing focus was redirected to exploit the huge potential offered by the North American market. The company set out to address the US market through one "lead distributor" co-ordinating a network of appointed sub-distributors and sales representatives operating throughout the USA. This distribution network was substantially enhanced in 1992 by the appointment of Newark Electronics (the largest mail order distributor of electronic components in the US market) and again in 1994 when Digikey (Newark's fastest growing competitor) was added to create a comprehensive distribution network. This network has continued to grow with the addition of Allied Electronics early in 2001. During the year 2000 Keymat Technology opened an American division based in Scottsdale, Arizona. This new division provides sales and marketing support to the North American distribution network and direct technical support to an increasing number of strategic accounts based in the USA, Canada and South America.
